Posts Tagged ‘market’

Is this still really what some companies think? That by opening a window right in your face, and one you really don’t want to see, that you are gonna buy more. To be honest, most good companies have gone away from this type of ridiculous advertising, but there are some companies still doing it. I can see the benefit of doing it in the early days of the internet, but now days people are smarter about it.

Businesses need to view their websites the same way that they view their companies. It has to provide the same quality of service as your store. You want your customer to find what they are looking for, enjoy their shopping experience, and ome back. If you do a really great job, they will tell their friends and increase your customer base. You can read more about this in Seth Godin’s book “All Marketers Are Liars.”

My point is that people get to attached to how they can sell things then how they can give the customer the most benefit. Shoving a banner in his or her face and distracting them from what they might actually be looking for is ruining the experience and lowering the benefit they may get from whatever product or service you may offer. This would be similar to the used car salesman who doesn’t care about your needs and is only concerned with selling his cars. If you don’t care about them, then for sure they won’t care about you.

Bottoms line: get rid of the popups and try to give as much value to the customer as possible.

This is something that has been bothering me for some time now. There is constant talk about the large population of elderly Japanese and a shrinking birth rate unable to support the economy. This can already be seen through the country. It is getting easier and easier to find jobs (for people who want them), Schools are having difficulty filling their desks, and not much is being done to accommodate foreigners. So my question is, why are mansions (large apartment buildings) still going up at such an amazing rate? I get at least 2-3 new apartment advertisements in my mailbox everyday.

I don’t yet know the answer, but I am guessing it has to do with Japanese building companies unable to slow down and adapt to the market. America is in a housing slump now….will Japan be follwing shortly? The problem may even be compounded as children began to move back home to take care of their parents or move in after the parents pass away. I still haven’t figured it out. Everyone I ask seems to agree, but thinks it is just as mystrious as me. I guess time will tell.