Posts Tagged ‘benefit’

Is this still really what some companies think? That by opening a window right in your face, and one you really don’t want to see, that you are gonna buy more. To be honest, most good companies have gone away from this type of ridiculous advertising, but there are some companies still doing it. I can see the benefit of doing it in the early days of the internet, but now days people are smarter about it.

Businesses need to view their websites the same way that they view their companies. It has to provide the same quality of service as your store. You want your customer to find what they are looking for, enjoy their shopping experience, and ome back. If you do a really great job, they will tell their friends and increase your customer base. You can read more about this in Seth Godin’s book “All Marketers Are Liars.”

My point is that people get to attached to how they can sell things then how they can give the customer the most benefit. Shoving a banner in his or her face and distracting them from what they might actually be looking for is ruining the experience and lowering the benefit they may get from whatever product or service you may offer. This would be similar to the used car salesman who doesn’t care about your needs and is only concerned with selling his cars. If you don’t care about them, then for sure they won’t care about you.

Bottoms line: get rid of the popups and try to give as much value to the customer as possible.

Recently I have been attending speeches and reading a lot of blogs and books. Basically, I have been pretty active in pursuing knowledge. A lot of management books talk about gaining new knowledge and also about sharing the knowledge. When I first learned this I didn’t quite understand it. I viewed knowledge that I had worked hard for as giving me the edge over other co-workers. However, as I start doing it more and more I am really starting to see the benefit.

Offering the knowledge to everyone helps build trust and encourages the info to start flowing in both directions. You will find that when you share your knowledge or newly obtained skills with someone, they really appreciate it. And rather than using them against you, they work harder to try in help you. You’ll also find that the ones who you wanted to keep it from the most probably won’t really recognize the importance of it or have the motivation to pursue it. By sharing the knowledge you can create a lot of trust and gain the support of your co-workers.

Other helpful links

• Official Yahoo! Store Blog tips and tricks for ecommerce success … – July 11, 2007 | In Best Practices, SEO/SEM |. I conducted the following interview with Chad Trent, marketing manager for Finnish Gifts. I had met the owner of the site, Ben Horn, at the Internet Retailer show. …

• Open Content and OpenCourseWare – a growing phenomena | frepa.blog – Open content, as in open and free e-books, and OpenCourseWare is a phenomena that seems to be spreading rapidly. The development of open licensing models, like.
• the science knowledge imperative: making non-googleable science … – just as science progresses only if knowledge is shared, accelerating the sharing of knowledge accelerates science. all of us engaged in disseminating science knowledge have the opportunity and obligation to do our jobs better, …
• Who’s Getting a Gold Star in Social Media? | Impressions Through Media – Others, such as Wachovia Bank and Best Buy, show the ability of Web 2.0 tools in helping employees work together, and documenting and sharing knowledge organization-wide. Coca-Cola – has improved the connection with its customers with …