Posts Tagged ‘all marketer’s are liars’

Is this still really what some companies think? That by opening a window right in your face, and one you really don’t want to see, that you are gonna buy more. To be honest, most good companies have gone away from this type of ridiculous advertising, but there are some companies still doing it. I can see the benefit of doing it in the early days of the internet, but now days people are smarter about it.

Businesses need to view their websites the same way that they view their companies. It has to provide the same quality of service as your store. You want your customer to find what they are looking for, enjoy their shopping experience, and ome back. If you do a really great job, they will tell their friends and increase your customer base. You can read more about this in Seth Godin’s book “All Marketers Are Liars.”

My point is that people get to attached to how they can sell things then how they can give the customer the most benefit. Shoving a banner in his or her face and distracting them from what they might actually be looking for is ruining the experience and lowering the benefit they may get from whatever product or service you may offer. This would be similar to the used car salesman who doesn’t care about your needs and is only concerned with selling his cars. If you don’t care about them, then for sure they won’t care about you.

Bottoms line: get rid of the popups and try to give as much value to the customer as possible.

Especially for those of you who are starting new positions, increasing and continuing your knowledge is extremely important. Not only will open up more opportunities, but it will also make your job easier and more fun. Below is a list of sites I have found to be very helpful and that cover a variety of professional topics. Many can also be found on my links page.

• Presentation Zen- Written by the author of Presentation Zen, Garr Reynolds. Covers a number of topics from Presenting, design, marketing, speeches, inspiration, and marketing. Garr is one of the best presenters I have ever seen, and I highly recommend his book to anyone serious about being a good presenter.
• Seth Godin’s Blog-Seth Godin’s Blog was introduced to me during a speech by Garr Reynolds. He has written several very successful books such as The Dip, Meatball Sundae, and All Marketers are Liars to name a few. His blogs are very interesting and it is updated often.The main focus of his blog is marketing and design.
• TED-Standing for technology, education, and design; TED is a sight containing all the TED speeches held in Monterey Califonria) online. Covering a number of various topics, the site not only allows you to learn a lot, it is quite inspiring. The videos can also be loaded onto your mp3 player.
• Carrot Culture Blog-This is a blog about the importance of giving recognition to employees and it’s benefit to the company. Offers lots of great tips on how to be a better manager and get better results from your employees by keeping them happy.
• Manager Tools- A site about different aspects of surviving in an organization. It is directed mainly at managers, but can be very helpful from both sides.